Teen hair care brand Not Your Mother’s had the self-care priorities of Gen Z in mind when it created its new Aura Boost collection. Aura Boost consists of four shampoo and conditioner duos that unite functional hair care performance with scent-driven wellbeing, creating a sensory shower experience. Hair An Extension of Overall Wellbeing As Gen-Z consumers navigate increased stress, there’s growing awareness around mental well-being and its impact on hair health. Searches for...